For Renault, pedestrian safety is a lifelong commitment. Eight cars out from their range scored a maximum of 5 stars at the (horribly named) EuroNCAP safety tests.

Walking their walk, we launched a product aimed for the safety of the tiniest pedestrians.

“Doodle Mats” are the first play rugs featuring real streets from the kids’ neighbourhoods, taken straight from Google Maps.

Now, little ones can learn the first road safety notions while doing what they’re best at: playing.

Check out the case film.