Cannes Lions - Bronze

Effie - Grand Effie, 2X Gold

Eurobest - Silver

Andy Awards - Gold

The internet is kids’ biggest playground, which also makes it the most dangerous. To promote Telekom’s “Safe Kids” app, we set-up a stunt that made parents aware of the online threats their children are exposed to.

At first glance, the Online Park looked like an interactive real life amusement park for kids, but it actually targeted parents. Each attraction represented a specific online threat that could be “experienced” first hand.

Cannes Lions - 2X Shortlists

Effie - 2X Gold

Golden Drum - 2X silver

Untold festival (huge in Romania and Europe alike) is sponsored by Orange, Telekom’s main competitor. And we had to somehow get Telekom at the festival. A festival that gets the city of Cluj completely booked for the period.

So we offered festival goers the most valuable currency: free accommodation, by turning the Telekom flagship store in Cluj into a pop-up hotel with all amenities.

Check out the case film.

Cannes Lions - Silver, 3 X Bronze

Eurobest - Gold, Silver, Bronze

One Show - Merit

Golden Drum - 2 X Gold

Full award list in the ABOUT section

Mr. Bear Driver (Plimba Ursul in Romanian) is a kids' game I developed for FIA (the International Automobile Federation) and the Automobile Club of Romania. 

Kids loved the game, so it got to No. 1 in Romanian app-stores really fast. Speaking of which: there was a tiny detail we didn't mention to their parents: when played in a moving vehicle, the game connects to GPS and Google Maps and whenever the legal speed is exceeded, the in-game character, Mr Bear, asks kids to tell the drivers  to slow down. If drivers don't comply, the kids lose points and the game eventually ends in a crash. 

You can download the game from the official website by clicking here.

Cannes Lions - Bronze

Back in 2018, there was only one Burger King restaurant in Romania, inconveniently placed inside the Bucharest International Airport, after the security checkpoint.

For Romanian Whopper fans, that was really a bummer. They could only feast on their favourite flame-grilled burger when they flew out of the country. For airport prices, to add insult to injury.

We gave BK fans a helping hand, so they could hack into the airport and get to the Whopper without leaving Romanian soil.

Check out the video.

*The website expired, but it was a really damn cool piece of work.

Cannes Lions - Silver, 2 X Bronze

Each spring, over 10.000 storks return to their homes in Romania. But, because they build their nests on utility poles, many become victims of electrocution.

ENEL, the leading energy company, were looking to find a way to protect storks nesting on their power lines by securing their homes. But identifying all nests by themselves was quite a tough job. And this is where we chipped in.

Check out the case film.

Cannes Lions - Silver

D&AD – Wood Pencil  

Eurobest - 2 X Bronze

ADC Europe Awards - Gold  

New York Festivals - 2 X Silver, Bronze

Golden Drum - Grand Prix, 2 X Gold

Effie - Gold

Full award list in the ABOUT section 

Everyone who has a driver’s license knows how excruciatingly boring, outdated and abstract  traditional questionnaires can be.

Which, unfortunately, translates in many people getting their driving licenses without having a true understanding of road rules.

For the Automobile Club of Romania, we came up with “Street View Test”. The first driving school method based on real, Google Street View scenarios. 

Watch the case film.

For Renault, pedestrian safety is a lifelong commitment. Eight cars out from their range scored a maximum of 5 stars at the (horribly named) EuroNCAP safety tests.

Walking their walk, we launched a product aimed for the safety of the tiniest pedestrians.

“Doodle Mats” are the first play rugs featuring real streets from the kids’ neighbourhoods, taken straight from Google Maps.

Now, little ones can learn the first road safety notions while doing what they’re best at: playing.

Check out the case film.

Golden Drum - Silver

Romanian automobile maker Dacia is the traditional sponsor of the most important book fair in the country - Gaudeamus. 

For the 2015 edition, we got the folks at Dacia to reinvent their own book, albeit one that almost nobody ever reads (unless they're in trouble): the car user's manual. 

Together with a team of writers and designers, we turned the jargon-filled manual into an easy to read mix of poetry, prose and illustrations. 

The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them fun and enticing to read. 

The book was launched at the 2015 Gaudeamus book fair edition, reinforcing Dacia as one of Romania's main supporter of quality literature. And providing them with their first brand page-turner.

FIBRA - Silver

Internetics Digital Awards - 5 X Best in category

The Pegas bike brand lived its first glory days during Communist Romania. They wanted to celebrate this heritage, but Communism was not the easiest topic to tackle, and completely irrelevant for the young target of today. 

“The Internet of the People” is a rich content website which imagines what the internet would’ve been like back then, when society was more about “applaud” than “upload”. 

We got people to play "National Anthem Karaoke", and "Applaud the Dictator Live", snitch on fellow comrades on Facebook or  use our socialist heroes to send custom V day videos. On launch day, we even had to play the role of the dictator's infamously illiterate wife in a marathon live chat with the Pegas fans.

Visit the website here  

Copywriter / CD: Yours Truly

Art Directors: Catalin Paduretu & Ciprian Frunzeanu

The first ever Youtube viral film in Romania

The guys at Ursus beer asked us for a short vid for a sales conference. You know the kind. So we invested precisely one day and one night of work in it.

Thing is, some guy from the conference staff got high on national pride and  posted on Youtube, without permission (it was Youtube’s first year, by the way). The vid was deleted upon client’s request, after getting some sweet hundreds of thousands of views. But, re-uploaded again and again.

Now, it has gathered over 3 million views on different platforms, with zero paid reach. Which pretty much makes it the first ever Romanian viral.

Cannes - Shortlist

A lump in the breast discovered in an early stage can help cancer be discovered in time.  Romania, 2008. Most women were not check their breasts on a regular basis.  And 98% of them still owned a traditional key phone. We used this fact to deliver a surprising breast cancer awareness message.  

We prompted women to discover one lump they haven’t ever noticed: the small lump on the 5 key of their phone.

We sent an SMS to all the women in the AVON database, asking them to discover the lump on the key, and advise them to check for other lumps that can be there without them knowing: the ones in their breasts. 

Through a simple "Yes" reply, they helped us prove that the message has reached 80% of the AVON database. 

We also ran a TV ad with the same message, having women discover the lump on the 5 key of the TV remote.

#4 of #8695 scripts pitched to the global Kraft Council. I wrote this TV ad while searching shelter from the rain at JWT Hamburg and it was aired allover CEEMEA. Which stands for “Central Eastern Europe, Middle East & Africa”, before you go and google it.

This 2016 campaign repositioned energy provider Enel in Romania. It inspires people to take advantage of the new positive vibe in Romania. With a little help from the simplicity of Enel's energy services.