Cannes Lions - 2X Shortlists

Effie - 2X Gold

Golden Drum - 2X silver

Untold festival (huge in Romania and Europe alike) is sponsored by Orange, Telekom’s main competitor. And we had to somehow get Telekom at the festival. A festival that gets the city of Cluj completely booked for the period.

So we offered festival goers the most valuable currency: free accommodation, by turning the Telekom flagship store in Cluj into a pop-up hotel with all amenities.

Check out the case film.