The first ever Youtube viral film in Romania

The guys at Ursus beer asked us for a short vid for a sales conference. You know the kind. So we invested precisely one day and one night of work in it.

Thing is, some guy from the conference staff got high on national pride and  posted on Youtube, without permission (it was Youtube’s first year, by the way). The vid was deleted upon client’s request, after getting some sweet hundreds of thousands of views. But, re-uploaded again and again.

Now, it has gathered over 3 million views on different platforms, with zero paid reach. Which pretty much makes it the first ever Romanian viral.