FIBRA - Silver

Internetics Digital Awards - 5 X Best in category

The Pegas bike brand lived its first glory days during Communist Romania. They wanted to celebrate this heritage, but Communism was not the easiest topic to tackle, and completely irrelevant for the young target of today. 

“The Internet of the People” is a rich content website which imagines what the internet would’ve been like back then, when society was more about “applaud” than “upload”. 

We got people to play "National Anthem Karaoke", and "Applaud the Dictator Live", snitch on fellow comrades on Facebook or  use our socialist heroes to send custom V day videos. On launch day, we even had to play the role of the dictator's infamously illiterate wife in a marathon live chat with the Pegas fans.

Visit the website here  

Copywriter / CD: Yours Truly

Art Directors: Catalin Paduretu & Ciprian Frunzeanu