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Dan Frînculescu

creative director, comedian, writer etc.

  • ME
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Dacia - Alternative Manual

Golden Drum - Silver

Romanian automobile maker Dacia is the traditional sponsor of the most important book fair in the country - Gaudeamus. 

For the 2015 edition, we got the folks at Dacia to reinvent their own book, albeit one that almost nobody ever reads (unless they're in trouble): the car user's manual. 

Together with a team of writers and designers, we turned the jargon-filled manual into an easy to read mix of poetry, prose and illustrations. 

The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them fun and enticing to read. 

The book was launched at the 2015 Gaudeamus book fair edition, reinforcing Dacia as one of Romania's main supporter of quality literature. And providing them with their first brand page-turner.

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