Cannes Lions - Bronze
Effie - Grand Effie, 2X Gold
Eurobest - Silver
Andy Awards - Gold
The internet is kids’ biggest playground, which also makes it the most dangerous. To promote Telekom’s “Safe Kids” app, we set-up a stunt that made parents aware of the online threats their children are exposed to.
At first glance, the Online Park looked like an interactive real life amusement park for kids, but it actually targeted parents. Each attraction represented a specific online threat that could be “experienced” first hand.