Cannes Lions - Silver, 3 X Bronze
Eurobest - Gold, Silver, Bronze
One Show - Merit
Golden Drum - 2 X Gold
Full award list in the ABOUT section
Mr. Bear Driver (Plimba Ursul in Romanian) is a kids' game we developed for FIA (the International Automobile Federation) and the Automobile Club of Romania.
The game quickly became a success with kids, getting to No. 1 in Romanian app-stores. But there was one detail we didn't mention to their parents: when played in a moving vehicle, the game connects to GPS and Google Maps and whenever the legal speed is exceeded, the in-game character, Mr Bear, asks kids to tell the drivers to slow down. If drivers don't comply, the kids lose points and the game eventually ends in a crash.
You can download the game from the official website by clicking here.
Cannes Lions - Bronze
There’s only Burger King restaurant in Romania, placed inside the Bucharest International Airport, after the security checkpoint.
For Romanian Whopper fans, that’s really a bummer. They can only feast on their favourite flame-grilled burger when they fly out of the country. Also, being in the airport, it’s priced as a gourmet dish. Double bummer.
We gave BK fans a helping hand, so they can hack into the airport and get to the Whopper without leaving Romanian soil.
Check out the video.
And here’s the website: http://whoppernoshow.com/index_en.php
Cannes Lions - Silver, 2 X Bronze
Each spring, over 10.000 storks return to their homes in Romania. But, because they build their nests on utility poles, many become victims of electrocution.
ENEL, the leading energy company, wanted to protect storks nesting on their power lines by securing their homes. Identifying all nests by themselves though was quite a tough job. And this is where we chipped in.
Check out the case film.
Cannes Lions - Silver
D&AD – Wood Pencil
Eurobest - 2 X Bronze
ADC Europe Awards - Gold
New York Festivals - 2 X Silver, Bronze
Golden Drum - Grand Prix, 2 X Gold
Effie - Gold
Full award list in the ABOUT section
Everyone who has a driver’s license knows how excruciatingly boring, outdated and abstract traditional questionnaires can be.
Which, unfortunately, translates in many people getting their driving licenses without having a true understanding of road rules.
For the Automobile Club of Romania, we came up with “Street View Test”. The first driving school method based on real, Google Street View scenarios.
Watch the case film.
Creative Director / Writer: Yours Truly
Art Director: Miruna Macri
For French car maker Renault, pedestrian safety is a lifelong commitment. Eight cars out from their current range scored a maximum of 5 stars at the EuroNCAP safety tests.
Together with Renault, we launched a product aimed for the safety of the tiniest pedestrians.
“Doodle Mats” are the first play rugs featuring real streets from the kids’ neighbourhoods, taken straight from Google Maps.
Now little ones can learn about road safety while doing what they’re best at: playing.
Check out the case film.
Golden Drum - Silver
Romanian automobile maker Dacia is the traditional sponsor of the biggest book fair in the country, Gaudeamus.
For the 2015 edition, we got the client to reinvent their own book that almost nobody ever reads (unless they're in trouble): the user's manual.
Together with a team of writers and designers, we transformed the jargon-filled manual in a mix of poetry, prose and illustrations.
The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them fun and enticing to read.
The book became the highlight of the 2015 Gaudeamus book fair edition, reinforcing Dacia as one of Romania's main supporter of quality literature.
Effie - Bronze
FIBRA - Silver, Bronze
Internetics Digital Awards - 3 X Best in category
Lots of people complain about Romanian cities being dull oceans of grey. An entitled opinion, especially if one doesn't move their butt around and switch to discovery mode.
Pegas proved this wrong by letting the people decide the official colours of their new bike collection. Via an app which allowed them to pick and name the most memorable colours from their cities, transforming the urban landscape in an endless palette. They could also order a Pegas bike in their app-picked custom colour, right away.
Point made. There are urban colours in Romania, now also roaming the streets painted on shiny new bikes.
See the vid for how this works.
CD: Yours Truly
Writer: Mihai Costache
FIBRA - Silver
Internetics Digital Awards - 5 X Best in category
The Pegas bike brand lived its first glory days during Communist Romania. They wanted to celebrate this heritage, but Communism was not the easiest topic to tackle, and completely irrelevant for the young target of today.
“The Internet of the People” is a rich content website which imagines what the internet would’ve been like back then, when society was more about “applaud” than “upload”.
We got people to play "National Anthem Karaoke", and "Applaud the Dictator Live", snitch on fellow comrades on Facebook or use our socialist heroes to send custom V day videos. On launch day, we even had to play the role of the dictator's infamously illiterate wife in a marathon live chat with the Pegas fans.
Visit the website here
Copywriter / CD: Yours Truly
The first ever Youtube viral film in Romania
The guys at Ursus beer asked us for a short vid for a sales conference. You know the kind. So we invested precisely one day and one night of work in it.
Thing is, some guy from the conference staff got high on national pride and posted on Youtube, without permission (it was Youtube’s first year, by the way). The vid was deleted upon client’s request, after getting some sweet hundreds of thousands of views. But, re-uploaded again and again.
Now, it has gathered over 3 million views on different platforms, with zero paid reach. Which pretty much makes it the first ever Romanian viral.
Cannes - Shortlist
A lump in the breast discovered in an early stage can help cancer be discovered in time. Romania, 2008. Most women were not check their breasts on a regular basis. And 98% of them still owned a traditional key phone. We used this fact to deliver a surprising breast cancer awareness message.
We prompted women to discover one lump they haven’t ever noticed: the small lump on the 5 key of their phone.
We sent an SMS to all the women in the AVON database, asking them to discover the lump on the key, and advise them to check for other lumps that can be there without them knowing: the ones in their breasts.
Through a simple "Yes" reply, they helped us prove that the message has reached 80% of the AVON database.
We also ran a TV ad with the same message, having women discover the lump on the 5 key of the TV remote.
#4 of #8695 scripts pitched to the global Kraft Council. I wrote this TV ad while searching shelter from the rain at JWT Hamburg and it was aired allover CEEMEA. Which stands for “Central Eastern Europe, Middle East & Africa”, before you go and google it.
This 2016 campaign repositioned energy provider Enel in Romania. It inspires people to take advantage of the new positive vibe in Romania. With a little help from the simplicity of Enel's energy services.