Effie - Bronze
FIBRA - Silver, Bronze
Internetics Digital Awards - 3 X Best in category
Lots of people complain about Romanian cities being dull oceans of grey. An entitled opinion, especially if one doesn't move their butt around and switch to discovery mode.
Pegas proved this wrong by letting the people decide the official colours of their new bike collection. Via an app which allowed them to pick and name the most memorable colours from their cities, transforming the urban landscape in an endless palette. They could also order a Pegas bike in their app-picked custom colour, right away.
Point made. There are urban colours in Romania, now also roaming the streets painted on shiny new bikes.
See the vid for how this works.
CD: Yours Truly
Writer: Mihai Costache