Golden Drum - Silver
Romanian automobile maker Dacia is the traditional sponsor of the biggest book fair in the country, Gaudeamus.
For the 2015 edition, we got the client to reinvent their own book that almost nobody ever reads (unless they're in trouble): the user's manual.
Together with a team of writers and designers, we transformed the jargon-filled manual in a mix of poetry, prose and illustrations.
The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them fun and enticing to read.
The book became the highlight of the 2015 Gaudeamus book fair edition, reinforcing Dacia as one of Romania's main supporter of quality literature.